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MUSIC ON MAIN 2026 North Myrtle Beach's Best Free Night Out — All Summer Long Every Thursday June 4 – Sept 24 | The Horseshoe, 11 S. Ocean Blvd., NMB | Free Admission |
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âš DISCLAIMER: Dates, times, and band lineups are subject to change without notice. Always verify the current schedule before heading out. Call the RecCheck hotline at (843) 280-5594 or visit nmb.us for the most current information. |
Thursday is the new Friday in North Myrtle Beach.
From June through September, Main Street transforms into an open-air concert venue every single Thursday night. No tickets. No wristbands. No cover charge. Just live music, ocean air, beach chairs on the pavement, and a crowd that genuinely knows how to have a good time.
That's Music on Main. And if you haven't been, you're missing one of the best free events on the entire Grand Strand.
What Is Music on Main?
The Music on Main Concert Series is presented by the City of North Myrtle Beach and brings live music every Thursday evening from June through September. Each week features a different band, and locals and visitors are invited to bring their beach chairs and enjoy the rhythms under the open sky.
The Horseshoe — the public beach access at 11 S. Ocean Blvd. — has a large stage and ample space to dance. You've got the Atlantic Ocean literally steps behind you and a full street of restaurants and shops in front.
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2026 Special Theme: "Celebrating America's 250" — Select bands will perform tribute sets honoring America's musical roots. During the July shows, guests are encouraged to wear red, white, and blue in honor of the nation's 250th anniversary. |
The Full 2026 Lineup
All shows confirmed by the City of North Myrtle Beach at nmb.us. Lineups and dates are subject to change without notice.
JUNE
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DATE |
BAND |
NOTES |
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Thursday June 4 |
The Tonez |
Opening night of the 2026 season |
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Thursday June 11 |
Swingin' Medallions |
Carolinas classics — "Double Shot (of My Baby's Love)" |
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Thursday June 18 |
Tru Sol |
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Thursday June 25 |
Too Much Sylvia |
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JULY — Wear Red, White & Blue!
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DATE |
BAND |
NOTES |
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Thursday July 2 |
The Entertainers |
Pre-July 4th celebration show |
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Thursday July 9 |
Julio & the Saltines |
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Thursday July 16 |
Cassette Rewind |
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Thursday July 23 |
Chocolate Chip & Co. |
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Thursday July 30 |
Thomas Road |
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AUGUST
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DATE |
BAND |
NOTES |
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Thursday Aug 6 |
Finesse |
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Thursday Aug 13 |
Jim Quick & Coastline |
One of the most popular beach music acts in the Southeast |
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Thursday Aug 20 |
Thurston Howell |
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Thursday Aug 27 |
The Embers feat. Craig Woolard |
Carolina beach music royalty — always draws a huge crowd |
SEPTEMBER
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DATE |
BAND |
NOTES |
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Thursday Sept 3 |
Black Glass |
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Thursday Sept 10 |
Envision |
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Thursday Sept 17 |
Chairmen of the Board |
Soul legends — "Give Me Just a Little More Time" |
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Thursday Sept 24 |
Gary Lowder & Smokin' Hot |
Season closer |
Everything You Need to Know Before You Go
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Admission |
Free. Every show. No tickets, no wristbands, no registration. |
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Show Times |
6:30 PM – 8:30 PM every Thursday |
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Location |
The Horseshoe, 11 S. Ocean Blvd., North Myrtle Beach, SC 29582 |
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Bring |
Beach chair or blanket. Dancing shoes optional but recommended. |
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Don't Bring |
Coolers, outside food or beverages, tobacco products. |
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Food & Drinks |
Available for purchase on-site. Restaurants along Main Street stay open. |
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Parking |
Horseshoe lot closes at 2 PM for setup. Main Street closes at 4:30 PM. Ocean Blvd. (1st Ave N to S) closes at 5 PM. |
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Golf Carts |
Limited golf cart parking on Main Street from 5 PM. First come, first served. |
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Weather Line |
(843) 280-5594 — Call for same-day cancellations or weather updates. |
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Full Schedule |
nmb.us — Always verify before heading out. Subject to change without notice. |
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"This is one of those signature events that really brings the community together. There's nothing better than live music by the beach, dancing in the street, and spending time with friends and family." — Angel Sylvester, Special Events Manager, City of North Myrtle Beach |
